Trilli Consulting LLC
Effective Date: August 8, 2026
Last Updated: August 8, 2026
Trilli Consulting LLC (“we,” “us,” or “our”) operates bryantrilli.com (the “Site”), the website for Soulless Intelligence by Bryan and Greg Trilli. This policy explains what personal information the Site collects, why, who it is shared with, and the choices and rights you have. It applies to the Site and to the email list you can join from it.
If you subscribe, the email you receive comes from us and is governed by this policy. This policy does not cover any other website, even where it is linked from here or where you first heard about this one. Those sites are operated by other businesses under their own policies.
1. Who We Are and How to Reach Us
Trilli Consulting LLC is a Wyoming limited liability company operating from Pennsylvania in the United States. For the purposes of the EU and UK General Data Protection Regulation, Trilli Consulting LLC is the controller of the personal data described in this policy.
Privacy contact:
Trilli Consulting LLC
Attn: Privacy
PO Box 12
Charleroi, PA 15022
United States
Email: privacy@bryantrilli.com
You can reach us at that address for any request under this policy, including access, correction, and deletion.
2. Information We Collect
2.1 What you give us
When you join the email list, the form asks for:
- Email address (required)
- First name (optional)
That is the entire form. We do not ask for a phone number, a postal address, a company, or a payment method anywhere on this Site.
If you email us, we receive the contents of your message and your email address.
2.2 What is recorded automatically when you submit the form
Most people do not expect this, so we are stating it plainly. When you submit the form, our website software records alongside your entry:
- The IP address the submission came from
- Your browser and device type (the “user agent” string your browser sends)
- The page URL you submitted from, including any campaign tracking codes in it that identify which advertisement or newsletter you arrived through
- The date and time of submission
We keep this because it is how we show a subscription was genuine and voluntary, block automated spam signups, and measure which campaigns worked. It is not used to build a profile of you.
2.3 What our web server records
Like nearly every website, our hosting provider’s servers keep standard access logs — IP address, request time, page requested, browser type — for security, abuse prevention, and diagnosing faults.
2.4 What we do not collect
We do not collect payment information. The book is sold through Amazon under Amazon’s own terms and policies, and we receive no card or purchase data from them that identifies individual buyers to us.
We do not seek sensitive personal data as that term is used in privacy law — racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health data, sex life or sexual orientation, genetic or biometric data, or precise geolocation. Please do not send it to us. We never sell sensitive personal data, and we do not sell anyone’s personal data for money. Some U.S. state laws define “sale” and “sharing” broadly enough to cover the advertising disclosures described in Section 3 — that section explains what those are and how to switch them off.
The Site is not directed to children and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.
3. Cookies, Pixels, and Advertising Technologies
The Site uses cookies and similar technologies — small files and scripts placed on your device or run in your browser. Some are necessary to make the Site work. Others are placed by advertising and analytics companies and are used to measure our advertising and to show you our ads on other services.
| Technology | Provider | What it does | Category |
|---|---|---|---|
| Google tag / Google Tag Manager | Google LLC | Loads and manages our measurement tags, and measures how visitors reach and use the Site | Analytics |
| Meta Pixel | Meta Platforms, Inc. | Measures the performance of our advertising and allows our ads to be shown to you on Facebook and Instagram | Advertising |
| X (Twitter) Pixel | X Corp. | Measures the performance of our advertising and allows our ads to be shown to you on X | Advertising |
| Site, caching, and hosting cookies | Trilli Consulting LLC and our hosting provider | Keep the Site working, serve pages quickly, and keep it secure | Strictly necessary |
These technologies can collect your IP address, browser and device information, the pages you view on this Site, and cookie or device identifiers, and the advertising ones can combine that with information the provider already holds about you. They are what allow advertising companies to recognize you across other websites and services.
Where things stand, stated plainly. The Site does not present a cookie banner, so the advertising and analytics technologies in the table above load when you arrive. You can switch them off at any time using the controls immediately below, or by writing to us at the address in Section 1, and we will act on your request.
How to opt out now:
- Adjust Google ad personalization at Google Ads Settings
- Adjust your ad settings inside your Facebook or Instagram account
- Adjust your ad settings inside your X account
- Use the industry opt-out tools at optout.aboutads.info and optout.networkadvertising.org
- Block or delete cookies in your browser settings. Blocking strictly necessary cookies may break parts of the Site
- Write to us at privacy@bryantrilli.com and we will apply your opt-out
Do Not Track. Browsers may send a “Do Not Track” signal. There is no consistent industry standard for responding to it and we do not currently respond to it automatically. Use the options above instead, or contact us.
4. How We Use Your Information, and Our Legal Basis
| What we do | Why | Legal basis (EU/UK) |
|---|---|---|
| Send you the email list you signed up for, including essays about artificial intelligence and promotions for our book and related material | It is what you asked for, and it is how the list pays for itself | Consent (Art. 6(1)(a)) |
| Send the confirmation and welcome messages that complete your signup | To confirm the address is yours before we start sending | Consent / performance of your request (Art. 6(1)(a), (b)) |
| Record the IP address, browser, page URL, and time of your submission | To show consent was given, block automated abuse, and attribute signups to the campaign that produced them | Legitimate interests (Art. 6(1)(f)) — fraud prevention, and our need to demonstrate consent under Art. 7(1) |
| Keep server logs and protect the Site | Security and reliability | Legitimate interests (Art. 6(1)(f)) |
| Run advertising and analytics cookies and pixels, and measure our advertising | To understand which advertising works | Legitimate interests (Art. 6(1)(f)) in measuring our own advertising. You can object at any time using the controls in Section 3 or by writing to us, and we will act on it |
| Keep a record of unsubscribes | So we do not email you again after you ask us to stop | Legitimate interests (Art. 6(1)(f)) — honoring your objection |
| Respond to your emails | To answer you | Legitimate interests (Art. 6(1)(f)) |
Being clear about the commercial part. The list carries essays, and it also promotes the book and anything we publish after it. We are telling you that up front rather than presenting it as purely editorial. If that is not what you want, do not subscribe, or unsubscribe at any time.
Withdrawing consent. You can withdraw consent at any time by clicking unsubscribe in any email or writing to us at the address in Section 1. Withdrawing does not affect the lawfulness of anything we did before you withdrew.
5. Who We Share It With
We do not sell, rent, or trade your information. We share it with the following, and only so they can do work for us:
| Recipient | What they do | Where |
|---|---|---|
| Intuit Mailchimp Transactional (Mandrill) | Delivers our emails to your inbox | United States |
| Vultr Holdings LLC | Hosts the website and the database holding subscriber entries | United States |
| Google LLC | Domain name services, our business email, and the measurement tags described in Section 3 | United States |
| GoDaddy | Domain registration and website maintenance | United States |
Advertising and analytics partners. The information described in Section 3 is disclosed to Meta Platforms, Inc., X Corp., and Google LLC, who use it to measure our advertising and to show you our ads on their services. Under some U.S. state privacy laws this kind of disclosure can be treated as “targeted advertising,” a “sale,” or “sharing” of personal information even though no money changes hands and we receive nothing for it. Section 3 explains how to stop it.
We may also disclose information:
- To professional advisors — attorneys, accountants, insurers — under confidentiality
- Where we believe disclosure is required by law, subpoena, or court order, or is necessary to protect the rights, property, or safety of any person
- In connection with a sale, merger, or transfer of the business or the publishing assets, in which case this policy continues to govern the data transferred
Our service providers are contractually limited to using your data only to provide their service to us.
6. Where Your Data Is Held, and International Transfers
We are based in the United States and your information is stored and processed in the United States. If you are in the European Economic Area, the United Kingdom, or Switzerland, this means your personal data is transferred outside your home country to a jurisdiction that does not have an adequacy decision covering all recipients.
Where we transfer personal data to a service provider, we rely on the EU-U.S. Data Privacy Framework, its UK Extension, and the Swiss-U.S. Data Privacy Framework where the provider is certified under the relevant one, and on the European Commission’s Standard Contractual Clauses — with the UK International Data Transfer Addendum or the Swiss amendments as applicable — where it is not. You can request a copy of the safeguards we rely on by writing to us at the address in Section 1.
7. How Long We Keep It
We keep personal information only as long as we need it for the purposes described in this policy.
- Your subscriber record (email address and first name): kept for as long as you remain subscribed. If you unsubscribe, we keep a minimal suppression record so that we do not contact you again.
- Your signup record (the IP address, source URL, browser, and timestamp of your submission): kept for as long as you remain subscribed, because it is our record that you asked to join the list, and for a reasonable period afterward in case a question is raised about it.
- Server access logs: kept only as long as needed for security and diagnostics.
- Email correspondence with you: kept while it is useful to the conversation and for our ordinary business records.
In deciding how long to keep something we consider how sensitive it is, why we collected it, whether our relationship with you is ongoing, and what legal, tax, accounting, and record-keeping obligations apply. We may keep information longer where the law requires it, or where it is necessary to establish, exercise, or defend a legal claim. You can ask us to delete your information at any time — see Section 9.
8. Security
We use administrative and technical safeguards appropriate to the small amount of data we hold: encrypted connections to the Site, and access limited to the people who need it. No method of transmission or storage is completely secure and we cannot guarantee absolute security.
If a security incident affects your personal information, we will investigate promptly, notify the relevant supervisory authority within the time the law requires, and tell you directly where the incident is likely to present a high risk to you.
9. Your Rights
If you are in the EEA, the UK, or Switzerland, you have the right to: access your personal data and receive a copy; have inaccurate data corrected; have your data erased; restrict or object to processing; receive your data in a portable format; withdraw consent at any time; and lodge a complaint with your national data protection authority. UK residents may complain to the Information Commissioner’s Office at ico.org.uk. EEA residents may complain to the supervisory authority in their member state.
If you are in the United States, we extend the following to every U.S. visitor regardless of state, and regardless of whether any particular state law requires it of us: the right to know what we hold about you and get a copy, to have it corrected, to have it deleted, to receive it in a portable format, and to opt out of the advertising disclosures in Section 3. We will not deny you anything, charge you differently, or give you a lesser experience because you exercised a privacy right.
Anywhere else, ask us anyway. We will do the same thing.
How to exercise a right. Email privacy@bryantrilli.com with the subject line “Privacy Request,” or write to the postal address in Section 1. Tell us what you want. We will confirm your identity — usually just by confirming you control the email address we hold — and respond within 30 days, extending once by a further 30 days only where the request is complex, and telling you if we do.
Appeals. If we refuse a request, we will tell you why in writing, and you may appeal by replying with the subject line “Privacy Appeal.” We will answer an appeal within 45 days.
10. Email You Receive From Us
Every commercial email we send carries our valid physical postal address and a working unsubscribe link. Unsubscribing takes one click and no login, and we process it promptly and in any event within 10 business days, as U.S. law requires. You may also unsubscribe by writing to us at the address in Section 1.
We may still send you a message needed to respond to something you asked us directly.
11. Links to Other Sites
The Site links to other websites, including Amazon and social platforms. We do not control them and are not responsible for their privacy practices. Read their policies before giving them information.
12. Changes to This Policy
If we change this policy we will revise the “Last Updated” date above and post the new version here. For any change that materially affects how we use data we already hold — for example, adding a new category of recipient — we will say so prominently on the Site and email current subscribers before the change takes effect.
13. Contact
Email: privacy@bryantrilli.com
Mail: Trilli Consulting LLC, Attn: Privacy, PO Box 12, Charleroi, PA 15022, United States