Ellen Painter Dollar wrote a blog post indicating why she is a Christian Democrat who plans to vote for Obama because of her Christian values. She laudibly even attempts to use the scriptures to back up her choice. Firstly, I have no doubt that Mrs. Painter Dollar is sincere in her beliefs and convictions. I’m [...]
My business didn’t use the 60-Minute Annual Marketing RoadMap…
April 16, 2012 by Leave a Comment
But man do I wish I had. Heck, I wish I had any kind of plan or RoadMap for marketing at my dealerships. It’s not my fault though. I was the Team Leader, Service Leader, Sales Leader, Marketing Leader, Accounting Leader and now and again lead forklift operator. When the salt truck needed unloaded it [...]
Great Websites aren’t Built, They’re Tested
April 11, 2012 by
What is the most trusted brand in the United States? If you guessed Coca-Cola or Nike or Procter & Gamble or Apple, you’d be close. However, according to Entrepreneur.com, the most trusted brand in the US is Amazon.com. A company that is less than 2 decades old (it first hit the Internet in July 1995) [...]
How we help businesses that already have a website
April 4, 2012 by
Does any of this sound familiar? 3 months ago you invested in a brand new website but you’re still not getting great performance. …Or the leads you are getting are low-quality. …Or your conversion rate just keeps hovering around or below 3%. …Or your web designer has never even told you your conversion rate. …Or [...]
Top 19 Myths of Internet Marketing for Small Business
April 3, 2012 by
Whether it’s SEM, SEO, or website design, there are a lot of Myths out there that just don’t hold up to testing so let’s tackle the top 19 right now. Keep in mind these myths are for service-based small businesses with the primary goal of generating leads. For e-commerce, current customer portals, forums, blogs and [...]
Is your Marketing cutting through the traffic by riding the White-Line?
April 3, 2012 by
There are a few universal truths of human behavior… One of these is our utter disdain for getting stuck in traffic. Is there anything more consistently frustrating? In 2010 I embarked upon the motorcycle trip that all motorcyclists fantasize about; tight curves, breath-taking vistas, minimal traffic, and slower drivers actually pull over to let you [...]
CDANA 2012 – 60 Minute Annual Marketing RoadMap
March 23, 2012 by
At the CDANA 2012 Convention in Kansas City, KS, I will be giving a 20-minute presentation on a simple Annual Marketing RoadMap that will take you just 1-hour to prepare. Here’s the summary… If you look at the average small business, the portion of their budget that is scrutinized the LEAST is marketing. Why? Because [...]
Leapfrog is doing the BEST online marketing in the Culligan system
October 12, 2011 by
Yes, you read that correctly… They are the best in the system. Well other than what I’ve been doing… For those of you who don’t know me, I have owned a couple of Culligan dealerships and members of my family still do… Additionally, I have no real incentive to be for or against leapfrog. I’m [...]
Forget about Profits and Revenue!
June 24, 2011 by
Learn what numbers are really crucial each week… When you’re bragging to your buddies or when it’s time to actually sell your business, the revenue and profits are important numbers… While you’re actively improving your business, they are secondary. However there are numbers that every business needs to review each week. These should be part [...]
Carve Out a Niche or Sell Your Business for Less
June 23, 2011 by
A business with an established niche is always worth more A business niche is, “something that prevents your competitors from competing directly on price.” Recently we listed a business that had such a well established niche the owner claimed they were #1 on Google in the organic search results for about 1,000 phrases! Let me [...]
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